Social Media Advertising
Advertising through social media has been shown to increase brand recognition, improve brand loyalty and reduce marketing costs.
Regular posting on social media platforms allows companies to interact with the clientele on familiar grounds. This constant interaction creates a picture of credibility and an eagerness to listen to what the clients have to say. Once customers are familiar with your brand, they are more likely to recommend your brand to friends and family, therefore increasing your brand reach
For any company to stay afloat, it needs a loyal customer base. New customers are a happy addition, but without loyalists, the conversion rates would be somewhere between sad and non-existent. Advertising on social media creates an open service platform where customers can express their views and feelings about services and products offered.
Compared to conventional marketing, social media marketing does not require a lot of monetary resources. With an internet connection and computers, a company can minimise its marketing costs by a significant margin. But as the business landscape continues to evolve, traditional marketing methods begin to fade out in favour of less resource-intensive methods.